Dynamic product proliferation and firm performance implications
Product proliferation is a product strategy whereby a firm increases the number of products it offers to attract and satisfy diverse customer needs, to create barriers to entry, disperse risk, and develop economies of scope. Despite the importance of product proliferation decisions for firm performa...
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| Main Authors: | , , |
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| Format: | Default Conference proceeding |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://hdl.handle.net/2134/33734 |
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