Dynamic product proliferation and firm performance implications

Product proliferation is a product strategy whereby a firm increases the number of products it offers to attract and satisfy diverse customer needs, to create barriers to entry, disperse risk, and develop economies of scope. Despite the importance of product proliferation decisions for firm performa...

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Bibliographic Details
Main Authors: Pijak Pakhunwanich, Victoria Story, John Cadogan
Format: Default Conference proceeding
Published: 2018
Online Access:https://hdl.handle.net/2134/33734
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