Relationship quality: an online retail perspective
This paper develops a model that empirically examines relationship quality (RQ) as a mediating factor between antecedents (aspects of B2B service quality) and outcomes (aspects of loyalty). Using a data set from retailers with an online presence, the analysis, using Structural Equation Modeling, sho...
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| Main Authors: | , , , |
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| Format: | Default Conference proceeding |
| Published: |
2017
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| Subjects: | |
| Online Access: | https://hdl.handle.net/2134/26120 |
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