Does export product adaptation enable customer value creation? An examination of Finnish exporters

Does export product adaptation enable customer value creation? An examination of Finnish exporters

Does export product adaptation enable customer value creation? An examination of Finnish exporters

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Bibliographic Details
Main Authors: E. Tsougkou, Joao Oliveira, John Cadogan, Ian Hodgkinson, T. Laukkanen, Victoria Story, Nahid M. Yazdani, Nathaniel Boso
Format: Default Conference proceeding
Published: 2017
Subjects:
Other commerce, management, tourism and services not elsewhere classified
Product adaptation quantity
Product adaptation intensity
Export customer value creation
International and Cross-Cultural Marketing
Business and Management not elsewhere classified
Online Access:https://hdl.handle.net/2134/24563
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https://hdl.handle.net/2134/24563

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