Chutzpah-driven export marketing: effects on export responsiveness and performance
As the business arena becomes more dynamic and global, organizations need to think in terms of breaking boundaries to be noticed and enhance performance. Chutzpah, defined as ‘laudable audacity or apparent effrontery that actually conceals a brave and often new approach to subject or endeavor’ (Schu...
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| Main Authors: | , , |
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| Format: | Default Conference proceeding |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://hdl.handle.net/2134/28080 |
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