Assessing the cross-national invariance of formative measures: guidelines for international business researchers
The importance of establishing equivalence in measurement prior to conducting substantive cross-country comparisons has long been emphasized in international business research. However, all approaches currently available for the investigation of measurement equivalence or invariance (ME/I) assume th...
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| Main Authors: | , |
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| Format: | Default Article |
| Published: |
2010
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| Subjects: | |
| Online Access: | https://hdl.handle.net/2134/16009 |
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| Summary: | The importance of establishing equivalence in measurement prior to conducting substantive cross-country comparisons has long been emphasized in international business research. However, all approaches currently available for the investigation of measurement equivalence or invariance (ME/I) assume that the focal measures are reflective in nature. In our paper we offer guidelines for the assessment of ME/I when the focal construct is measured with formative indicators. We first identify distinct types of ME/I that are conceptually consistent with the nature of formative measurement models. We then describe a step-by-step procedure that can be employed to test for these types of ME/I in a comparative context. Lastly, we illustrate the application of the proposed procedure with data from a three-country survey on consumers product-country image perceptions. © 2010 Academy of International Business |
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