Conceptual foundation for a town centre physical/digital integration measurement tool
The purpose of this research is to propose a theoretical framework for the assessment of Town Centre Management from an omni-channel perspective. Moreover, there is a need for more multi-dimensional and empirical methods of measuring the Digital High Street performance (i.e., the integration of the...
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| Main Authors: | , |
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| Format: | Default Conference proceeding |
| Published: |
2017
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| Subjects: | |
| Online Access: | https://hdl.handle.net/2134/26400 |
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