Worlds apart? A comparison of the new product development strategies of biopharmaceutical firms in Europe and the USA. Industry and Innovation.

Globally the biopharmaceutical industry is characterized by strong competition, research-intensive and protracted new product development (NPD) processes, intensive regulation and extensive alliance activity. Policy regimes and operating environments differ markedly, however. Here we examine how the...

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Bibliographic Details
Main Authors: Tianjiao Xia, Stephen Roper
Format: Default Article
Published: 2009
Subjects:
USA
Online Access:https://hdl.handle.net/2134/14653
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