Worlds apart? A comparison of the new product development strategies of biopharmaceutical firms in Europe and the USA. Industry and Innovation.
Globally the biopharmaceutical industry is characterized by strong competition, research-intensive and protracted new product development (NPD) processes, intensive regulation and extensive alliance activity. Policy regimes and operating environments differ markedly, however. Here we examine how the...
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rr-article-94975042009-01-01T00:00:00Z Worlds apart? A comparison of the new product development strategies of biopharmaceutical firms in Europe and the USA. Industry and Innovation. Tianjiao Xia (1250577) Stephen Roper (334067) Other commerce, management, tourism and services not elsewhere classified Biopharmaceutical USA Europe Comparative analysis Business and Management not elsewhere classified Globally the biopharmaceutical industry is characterized by strong competition, research-intensive and protracted new product development (NPD) processes, intensive regulation and extensive alliance activity. Policy regimes and operating environments differ markedly, however. Here we examine how these differences impact on the NPD strategies of biopharmaceutical firms in the USA and three major EU economies (the UK, France and Germany). Our analysis suggests four key differences between firms' NPD strategies in the two areas. First, while levels of R&D intensity and continuity are broadly similar in the two areas, US firms have notably stronger patent profiles, and are significantly more active in technology licensing than their European counterparts. Second, product development cycles are significantly longer in the USA than among our European respondents. Third, the nature of the product development pipeline is very different in the USA and the major European economies covered by our study: US firms conduct early stage development of more compounds than European firms but take only a similar number to market. Fourth, we see broadly similar levels of alliance activity in our US and European respondents at both the early and late stages of the NPD process. These results suggest a greater substitution of “market” for “hierarchy” in US firms' NPD strategies, reflecting differences in the availability and structure of government support in the USA and Europe. 2009-01-01T00:00:00Z Text Journal contribution 2134/14653 https://figshare.com/articles/journal_contribution/Worlds_apart_A_comparison_of_the_new_product_development_strategies_of_biopharmaceutical_firms_in_Europe_and_the_USA_Industry_and_Innovation_/9497504 CC BY-NC-ND 4.0 |
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Other commerce, management, tourism and services not elsewhere classified Biopharmaceutical USA Europe Comparative analysis Business and Management not elsewhere classified |
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Other commerce, management, tourism and services not elsewhere classified Biopharmaceutical USA Europe Comparative analysis Business and Management not elsewhere classified Tianjiao Xia Stephen Roper Worlds apart? A comparison of the new product development strategies of biopharmaceutical firms in Europe and the USA. Industry and Innovation. |
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Globally the biopharmaceutical industry is characterized by strong competition, research-intensive and protracted new product development (NPD) processes, intensive regulation and extensive alliance activity. Policy regimes and operating environments differ markedly, however. Here we examine how these differences impact on the NPD strategies of biopharmaceutical firms in the USA and three major EU economies (the UK, France and Germany). Our analysis suggests four key differences between firms' NPD strategies in the two areas. First, while levels of R&D intensity and continuity are broadly similar in the two areas, US firms have notably stronger patent profiles, and are significantly more active in technology licensing than their European counterparts. Second, product development cycles are significantly longer in the USA than among our European respondents. Third, the nature of the product development pipeline is very different in the USA and the major European economies covered by our study: US firms conduct early stage development of more compounds than European firms but take only a similar number to market. Fourth, we see broadly similar levels of alliance activity in our US and European respondents at both the early and late stages of the NPD process. These results suggest a greater substitution of “market” for “hierarchy” in US firms' NPD strategies, reflecting differences in the availability and structure of government support in the USA and Europe. |
format |
Default Article |
author |
Tianjiao Xia Stephen Roper |
author_facet |
Tianjiao Xia Stephen Roper |
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Tianjiao Xia (1250577) |
title |
Worlds apart? A comparison of the new product development strategies of biopharmaceutical firms in Europe and the USA. Industry and Innovation. |
title_short |
Worlds apart? A comparison of the new product development strategies of biopharmaceutical firms in Europe and the USA. Industry and Innovation. |
title_full |
Worlds apart? A comparison of the new product development strategies of biopharmaceutical firms in Europe and the USA. Industry and Innovation. |
title_fullStr |
Worlds apart? A comparison of the new product development strategies of biopharmaceutical firms in Europe and the USA. Industry and Innovation. |
title_full_unstemmed |
Worlds apart? A comparison of the new product development strategies of biopharmaceutical firms in Europe and the USA. Industry and Innovation. |
title_sort |
worlds apart? a comparison of the new product development strategies of biopharmaceutical firms in europe and the usa. industry and innovation. |
publishDate |
2009 |
url |
https://hdl.handle.net/2134/14653 |
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1794842563707928576 |