The dimensionality of the market orientation construct
Market orientation is the implementation of the marketing concept and the organisation-wide creation of customer value. While there have been various conceptualisations and operationalisations of the market orientation construct, marketing academics have focused on a set of information-processing ac...
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Main Author: | Jim Crick |
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Format: | Default Article |
Published: |
2019
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Online Access: | https://hdl.handle.net/2134/37655 |
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