The dimensionality of the market orientation construct

Market orientation is the implementation of the marketing concept and the organisation-wide creation of customer value. While there have been various conceptualisations and operationalisations of the market orientation construct, marketing academics have focused on a set of information-processing ac...

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Bibliographic Details
Main Author: Jim Crick
Format: Default Article
Published: 2019
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Online Access:https://hdl.handle.net/2134/37655
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