Marketing and sales interface flexibility: a social exchange theory perspective
To be successful in today s turbulent business environment it is very important for a company to exhibit flexibility in its processes, activities and interfaces. Such a flexible approach enables firms to adapt and improvise in order to achieve the best possible outcomes. In spite of there being ampl...
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Format: | Default Thesis |
Published: |
2015
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Online Access: | https://hdl.handle.net/2134/18023 |
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