Marketing and sales interface flexibility: a social exchange theory perspective

To be successful in today s turbulent business environment it is very important for a company to exhibit flexibility in its processes, activities and interfaces. Such a flexible approach enables firms to adapt and improvise in order to achieve the best possible outcomes. In spite of there being ampl...

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Bibliographic Details
Main Author: Milena Micevski
Format: Default Thesis
Published: 2015
Subjects:
Online Access:https://hdl.handle.net/2134/18023
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