A consumer ethnocentrism model of foreign grocery retail store patronage in Beijing: do extrinsic cues and shopping orientation matter?

The most widely used marketing concept to explain consumers' reluctance to patronise foreign retail stores and to purchase imported products is consumer ethnocentrism (CET). To date, however, research has mostly concentrated on the antecedents and consequences of CET, whilst little is known abo...

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Bibliographic Details
Main Author: Chee H.K. Tay
Format: Default Thesis
Published: 2006
Subjects:
Other commerce, management, tourism and services not elsewhere classified
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Business and Management not elsewhere classified
Online Access:https://hdl.handle.net/2134/7841
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https://hdl.handle.net/2134/7841

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