Marketing strategy and supply chain relations in grocery retailing

This submission for PhD by publication consists of a portfolio of nine peer reviewed and published papers. The research presented in the portfolio contributes to theory, knowledge and discussion in the area of retail marketing. The common theme of the papers is competition in grocery retailing, and...

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Bibliographic Details
Main Author: Ratula Chakraborty
Format: Default Thesis
Published: 2018
Subjects:
Other commerce, management, tourism and services not elsewhere classified
Grocery retailing
Marketing
Pricing
Supply chain
Brands
Private labels
Business and Management not elsewhere classified
Online Access:https://hdl.handle.net/2134/33540
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https://hdl.handle.net/2134/33540

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