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Relationship quality and customer loyalty in internet grocery shopping in the UK
Despite the growing body of literature on online loyalty issues, little research has been conducted on the link between relationship quality (RQ) and customer loyalty in the context of Internet grocery shopping. The existing literature on electronic retailing does not explain the differences in loya...
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Format: | Default Thesis |
Published: |
2007
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Online Access: | https://hdl.handle.net/2134/8033 |
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