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Relationship quality and customer loyalty in internet grocery shopping in the UK

Despite the growing body of literature on online loyalty issues, little research has been conducted on the link between relationship quality (RQ) and customer loyalty in the context of Internet grocery shopping. The existing literature on electronic retailing does not explain the differences in loya...

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Bibliographic Details
Main Author: Xiaoming
Format: Default Thesis
Published: 2007
Subjects:
Online Access:https://hdl.handle.net/2134/8033
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