Conceptual framework for market positioning of new products by East European companies (1989-1992)
During the past few years there has been a move away from centrally-controlled economies in Central and Eastern Europe and towards their replacement by free market economies. As a result of the abandoning of the central planning system East European companies have lost major long established markets...
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| Format: | Default Thesis |
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1995
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| Online Access: | https://hdl.handle.net/2134/26865 |
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