Some dimensions of integration between packaging and magazine advertising
Integrated Marketing Communications (IMC) has been recognised as an important concept in today's marketing. The benefits of an IMC concept has been acknowledged by marketers as an effective tool to achieve higher return in investments and a better management control within the organisation. How...
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| Format: | Default Thesis |
| Published: |
1995
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| Online Access: | https://hdl.handle.net/2134/32390 |
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