Some dimensions of integration between packaging and magazine advertising

Integrated Marketing Communications (IMC) has been recognised as an important concept in today's marketing. The benefits of an IMC concept has been acknowledged by marketers as an effective tool to achieve higher return in investments and a better management control within the organisation. How...

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Main Author: Ying-Leng Chiew
Format: Default Thesis
Published: 1995
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Online Access:https://hdl.handle.net/2134/32390
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id rr-article-9494672
record_format Figshare
spelling rr-article-94946721995-01-01T00:00:00Z Some dimensions of integration between packaging and magazine advertising Ying-Leng Chiew (7196180) Other commerce, management, tourism and services not elsewhere classified untagged Business and Management not elsewhere classified Integrated Marketing Communications (IMC) has been recognised as an important concept in today's marketing. The benefits of an IMC concept has been acknowledged by marketers as an effective tool to achieve higher return in investments and a better management control within the organisation. However, there is still a lack of empirical data for operating IMC concepts in an organisation. This is due to the diversity of what IMC involves. The main purpose of this research is examine some dimensions of IMC, that is to examines the level of integration between packaging and magazine advertising. [Continues.] 1995-01-01T00:00:00Z Text Thesis 2134/32390 https://figshare.com/articles/thesis/Some_dimensions_of_integration_between_packaging_and_magazine_advertising/9494672 CC BY-NC-ND 4.0
institution Loughborough University
collection Figshare
topic Other commerce, management, tourism and services not elsewhere classified
untagged
Business and Management not elsewhere classified
spellingShingle Other commerce, management, tourism and services not elsewhere classified
untagged
Business and Management not elsewhere classified
Ying-Leng Chiew
Some dimensions of integration between packaging and magazine advertising
description Integrated Marketing Communications (IMC) has been recognised as an important concept in today's marketing. The benefits of an IMC concept has been acknowledged by marketers as an effective tool to achieve higher return in investments and a better management control within the organisation. However, there is still a lack of empirical data for operating IMC concepts in an organisation. This is due to the diversity of what IMC involves. The main purpose of this research is examine some dimensions of IMC, that is to examines the level of integration between packaging and magazine advertising. [Continues.]
format Default
Thesis
author Ying-Leng Chiew
author_facet Ying-Leng Chiew
author_sort Ying-Leng Chiew (7196180)
title Some dimensions of integration between packaging and magazine advertising
title_short Some dimensions of integration between packaging and magazine advertising
title_full Some dimensions of integration between packaging and magazine advertising
title_fullStr Some dimensions of integration between packaging and magazine advertising
title_full_unstemmed Some dimensions of integration between packaging and magazine advertising
title_sort some dimensions of integration between packaging and magazine advertising
publishDate 1995
url https://hdl.handle.net/2134/32390
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