Some dimensions of integration between packaging and magazine advertising

Integrated Marketing Communications (IMC) has been recognised as an important concept in today's marketing. The benefits of an IMC concept has been acknowledged by marketers as an effective tool to achieve higher return in investments and a better management control within the organisation. How...

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Main Author:	Ying-Leng Chiew
Format:	Default Thesis
Published:	1995
Subjects:	Other commerce, management, tourism and services not elsewhere classified untagged Business and Management not elsewhere classified
Online Access:	https://hdl.handle.net/2134/32390
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id	rr-article-9494672
record_format	Figshare
spelling	rr-article-94946721995-01-01T00:00:00Z Some dimensions of integration between packaging and magazine advertising Ying-Leng Chiew (7196180) Other commerce, management, tourism and services not elsewhere classified untagged Business and Management not elsewhere classified Integrated Marketing Communications (IMC) has been recognised as an important concept in today's marketing. The benefits of an IMC concept has been acknowledged by marketers as an effective tool to achieve higher return in investments and a better management control within the organisation. However, there is still a lack of empirical data for operating IMC concepts in an organisation. This is due to the diversity of what IMC involves. The main purpose of this research is examine some dimensions of IMC, that is to examines the level of integration between packaging and magazine advertising. [Continues.] 1995-01-01T00:00:00Z Text Thesis 2134/32390 https://figshare.com/articles/thesis/Some_dimensions_of_integration_between_packaging_and_magazine_advertising/9494672 CC BY-NC-ND 4.0
institution	Loughborough University
collection	Figshare
topic	Other commerce, management, tourism and services not elsewhere classified untagged Business and Management not elsewhere classified
spellingShingle	Other commerce, management, tourism and services not elsewhere classified untagged Business and Management not elsewhere classified Ying-Leng Chiew Some dimensions of integration between packaging and magazine advertising
description	Integrated Marketing Communications (IMC) has been recognised as an important concept in today's marketing. The benefits of an IMC concept has been acknowledged by marketers as an effective tool to achieve higher return in investments and a better management control within the organisation. However, there is still a lack of empirical data for operating IMC concepts in an organisation. This is due to the diversity of what IMC involves. The main purpose of this research is examine some dimensions of IMC, that is to examines the level of integration between packaging and magazine advertising. [Continues.]
format	Default Thesis
author	Ying-Leng Chiew
author_facet	Ying-Leng Chiew
author_sort	Ying-Leng Chiew (7196180)
title	Some dimensions of integration between packaging and magazine advertising
title_short	Some dimensions of integration between packaging and magazine advertising
title_full	Some dimensions of integration between packaging and magazine advertising
title_fullStr	Some dimensions of integration between packaging and magazine advertising
title_full_unstemmed	Some dimensions of integration between packaging and magazine advertising
title_sort	some dimensions of integration between packaging and magazine advertising
publishDate	1995
url	https://hdl.handle.net/2134/32390
_version_	1796555979517591552

Some dimensions of integration between packaging and magazine advertising

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