Sport sponsorship and marketing
This chapter discusses the changing nature of the political economy of sport, and football in particular, in the last quarter of the twentieth century and the beginning of the twenty-first century. Focusing on the United Kingdom for a national perspective and on FIFA for the international perspectiv...
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Format: | Default Book chapter |
Published: |
2010
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Online Access: | https://hdl.handle.net/2134/20367 |
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