Sport sponsorship and marketing

This chapter discusses the changing nature of the political economy of sport, and football in particular, in the last quarter of the twentieth century and the beginning of the twenty-first century. Focusing on the United Kingdom for a national perspective and on FIFA for the international perspectiv...

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Bibliographic Details
Main Author: James Skinner
Format: Default Book chapter
Published: 2010
Subjects:
Online Access:https://hdl.handle.net/2134/20367
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