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Fandom in the workplace: Multi-target identification in professional team sports

Team identification has been researched extensively from the perspective of the consumer. The current study proposes that employees working in professional sport may also be fans of their respective teams, and provides insight on the role of team identification in the workplace environment. Over 110...

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Bibliographic Details
Main Authors: Steve Swanson, Aubrey Kent
Format: Default Article
Published: 2015
Subjects:
Online Access:https://hdl.handle.net/2134/20607
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