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Fandom in the workplace: Multi-target identification in professional team sports
Team identification has been researched extensively from the perspective of the consumer. The current study proposes that employees working in professional sport may also be fans of their respective teams, and provides insight on the role of team identification in the workplace environment. Over 110...
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Main Authors: | , |
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Format: | Default Article |
Published: |
2015
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Subjects: | |
Online Access: | https://hdl.handle.net/2134/20607 |
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