Exploring social media use in small firms: a cultural toolkit perspective

Social media platforms have proliferated rapidly, altering societal norms of communication. Whilst a number of studies (Treem & Leonardi, 2012; Leonardi, 2014; Koch, Gonzalez & Leidner, 2013) have shed light on the implications of social media use for firms, there remains a limited understan...

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Bibliographic Details
Main Author: Michelle Richey
Format: Default Thesis
Published: 2016
Online Access:https://hdl.handle.net/2134/22006
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