Environmental marketing in the airline sector: an evaluation of market segments, green image and eco-positioning

The environmental impacts of air travel have become more prominent. Governments and environmental groups have increasingly focussed on the effect that air transport has on the environment, and airlines have started to respond to the increasing awareness of their environmental impacts. The aim of thi...

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Bibliographic Details
Main Author: Robert Mayer
Format: Default Thesis
Published: 2013
Subjects:
Online Access:https://hdl.handle.net/2134/13578
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