Passenger perceptions of the green image associated with airlines

Environmental issues in air transport have grown in importance in recent years, and in response some airlines have been proactive to demonstrate their ‘green’ credentials. The aim of this paper is to identify air traveller perceptions of different airlines with regard to green image, and how passeng...

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Bibliographic Details
Main Authors: Robert Mayer, Tim Ryley, David Gillingwater
Format: Default Article
Published: 2012
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