Passenger perceptions of the green image associated with airlines

Environmental issues in air transport have grown in importance in recent years, and in response some airlines have been proactive to demonstrate their ‘green’ credentials. The aim of this paper is to identify air traveller perceptions of different airlines with regard to green image, and how passeng...

Full description

Saved in:
Bibliographic Details
Main Authors: Robert Mayer, Tim Ryley, David Gillingwater
Format: Default Article
Published: 2012
Subjects:
Online Access:https://hdl.handle.net/2134/11389
Tags: Add Tag
No Tags, Be the first to tag this record!
id rr-article-9451763
record_format Figshare
spelling rr-article-94517632012-01-01T00:00:00Z Passenger perceptions of the green image associated with airlines Robert Mayer (7180715) Tim Ryley (1377285) David Gillingwater (7169378) Other built environment and design not elsewhere classified Green image Airline Environment Passenger attitude Built Environment and Design not elsewhere classified Environmental issues in air transport have grown in importance in recent years, and in response some airlines have been proactive to demonstrate their ‘green’ credentials. The aim of this paper is to identify air traveller perceptions of different airlines with regard to green image, and how passengers perceive different measures that airlines can introduce to reduce their environmental impact. The research is based on a large quantitative survey, of over 600 air travellers, conducted at Liverpool John Lennon Airport between April and July 2010. The data in this papers stems from a range of attitudinal statements on airlines, and measures that airlines could adopt to improve their environmental performance. When presented with a list of airlines, about half of respondents were able to differentiate between airlines based on environmental friendliness. The results show that low-cost airlines in general are not seen as more or less environmentally friendly than full service network airlines. Yet air travellers do indicate differences in the environmental image based on individual airlines. Furthermore, results vary depending on whether passengers had flown previously with a particular airline. Passengers also differentiate between measures that airlines can adopt to reduce the environmental impact of aviation. Using newer aircraft is seen as the most effective way to address the issue. 2012-01-01T00:00:00Z Text Journal contribution 2134/11389 https://figshare.com/articles/journal_contribution/Passenger_perceptions_of_the_green_image_associated_with_airlines/9451763 CC BY-NC-ND 4.0
institution Loughborough University
collection Figshare
topic Other built environment and design not elsewhere classified
Green image
Airline
Environment
Passenger attitude
Built Environment and Design not elsewhere classified
spellingShingle Other built environment and design not elsewhere classified
Green image
Airline
Environment
Passenger attitude
Built Environment and Design not elsewhere classified
Robert Mayer
Tim Ryley
David Gillingwater
Passenger perceptions of the green image associated with airlines
description Environmental issues in air transport have grown in importance in recent years, and in response some airlines have been proactive to demonstrate their ‘green’ credentials. The aim of this paper is to identify air traveller perceptions of different airlines with regard to green image, and how passengers perceive different measures that airlines can introduce to reduce their environmental impact. The research is based on a large quantitative survey, of over 600 air travellers, conducted at Liverpool John Lennon Airport between April and July 2010. The data in this papers stems from a range of attitudinal statements on airlines, and measures that airlines could adopt to improve their environmental performance. When presented with a list of airlines, about half of respondents were able to differentiate between airlines based on environmental friendliness. The results show that low-cost airlines in general are not seen as more or less environmentally friendly than full service network airlines. Yet air travellers do indicate differences in the environmental image based on individual airlines. Furthermore, results vary depending on whether passengers had flown previously with a particular airline. Passengers also differentiate between measures that airlines can adopt to reduce the environmental impact of aviation. Using newer aircraft is seen as the most effective way to address the issue.
format Default
Article
author Robert Mayer
Tim Ryley
David Gillingwater
author_facet Robert Mayer
Tim Ryley
David Gillingwater
author_sort Robert Mayer (7180715)
title Passenger perceptions of the green image associated with airlines
title_short Passenger perceptions of the green image associated with airlines
title_full Passenger perceptions of the green image associated with airlines
title_fullStr Passenger perceptions of the green image associated with airlines
title_full_unstemmed Passenger perceptions of the green image associated with airlines
title_sort passenger perceptions of the green image associated with airlines
publishDate 2012
url https://hdl.handle.net/2134/11389
_version_ 1800457137539776512