The influence of business models and carrier nationality on airline liveries: an analysis of 637 airlines

The colours and design motifs that are applied to the world’s commercial aircraft fleet are one of the most visible and familiar expressions of an airline’s brand and corporate identity. Some logos, including Lufthansa’s flying crane and American Airlines’ Eagle, have existed in various forms for ov...

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Bibliographic Details
Main Author: Lucy Budd
Format: Default Article
Published: 2012
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Online Access:https://hdl.handle.net/2134/9884
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