@doesyourairlinetweet? An empirical analysis of the use of twitter by 50 international airlines

Purpose: To provide empirical evidence of the extent to which 50 of the world’s largest passenger airlines use the social media site twitter. Design/methodology/approach: Original empirical data on the presence and usage of 50 airlines’ official twitter accounts was accessed. Research limitations/im...

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Bibliographic Details
Main Author: Lucy Budd
Format: Default Article
Published: 2012
Online Access:https://hdl.handle.net/2134/11430
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