A classification of consumer involvement in new product development
Processes such as co-design, crowdsourcing and open design are challenging previously held notions about the role of the consumer within New Product Development. The degree and validity of consumer involvement in product creation varies according to the process concerned, however to date little rese...
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| Main Authors: | , |
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| Format: | Default Conference proceeding |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://hdl.handle.net/2134/15890 |
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