Designer-led NPD implementation issues in Chinese SMEs
Design-oriented New Product Development (NPD) has been recognised as beneficial for company growth; however, there is limited reporting on the understanding of its effectiveness in a real-world context especially in Chinese SMEs. This paper aims to explore issues related to the implementation of des...
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| Main Authors: | , , |
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| Format: | Default Article |
| Published: |
2015
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| Subjects: | |
| Online Access: | https://hdl.handle.net/2134/18234 |
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