How augmented reality can enhance fashion retail: a UX design perspective
Purpose: To develop compelling AR experiences, this paper examines Augmented Reality’s (AR) value to physical fashion retail, defines the most effective form (e.g., app vs magic mirror), and assesses AR’s impact on consumer behaviour. Methodology: This study comprises two phases. Phase one conducte...
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| Main Authors: | , , |
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| Format: | Default Article |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://hdl.handle.net/2134/20508999.v1 |
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