A remote ethnography methodology to gain packaging behaviour insights
Remote ethnography requires the observation of human interaction in the natural world without the researcher being present. Well-established in industrial and user experience design remote ethnography provides insight into the user's behaviour whilst completing a specific task in a defined envi...
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| Main Authors: | , , |
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| Format: | Default Article |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://hdl.handle.net/2134/18586184.v1 |
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