Effectiveness of a sanitation marketing approach in rural Papua New Guinea: The ATProjects Round Loo programme

This research project identifies core components of a sanitation marketing approach and lessons learnt from international experiences. These are used to assess the effectiveness of the Round Loo sanitation marketing programme implemented by ATProjects in the Eastern Highlands of Papua New Guinea. Th...

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Main Author:	James Wicken
Format:	Default Thesis
Published:	2020
Subjects:	Wastewater treatment processes WEDC dissertation Masters Dissertation International Development Sanitation Environments Papua New Guinea Wastewater Treatment Processes
Online Access:	https://dx.doi.org/10.17028/rd.lboro.13072031.v1
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id	rr-article-13072031
record_format	Figshare
spelling	rr-article-130720312020-10-09T09:03:17Z Effectiveness of a sanitation marketing approach in rural Papua New Guinea: The ATProjects Round Loo programme James Wicken (7230746) Wastewater treatment processes WEDC dissertation Masters Dissertation International Development Sanitation Environments Papua New Guinea Wastewater Treatment Processes This research project identifies core components of a sanitation marketing approach and lessons learnt from international experiences. These are used to assess the effectiveness of the Round Loo sanitation marketing programme implemented by ATProjects in the Eastern Highlands of Papua New Guinea. The case study employs research workshops, semi-structured interviews and direct observation of the installed products. The research finds that a number of the components of a sanitation marketing programme are in place and those yet to be implemented are formative research, a marketing plan and political engagement. Similarly the Round Loo programme follows some but not all of the international lessons. The main strength of the programme is the diversity of skills within the team, covering product design and promotional material development. Areas for further strengthening include identifying business-oriented sales outlets, removing the hardware subsidy, increasing the number of products and building feedback loops to understand customer’s experiences. 2020-10-09T09:03:17Z Text Thesis 10.17028/rd.lboro.13072031.v1 https://figshare.com/articles/thesis/Effectiveness_of_a_sanitation_marketing_approach_in_rural_Papua_New_Guinea_The_ATProjects_Round_Loo_programme/13072031 CC BY-NC-ND 4.0
institution	Loughborough University
collection	Figshare
topic	Wastewater treatment processes WEDC dissertation Masters Dissertation International Development Sanitation Environments Papua New Guinea Wastewater Treatment Processes
spellingShingle	Wastewater treatment processes WEDC dissertation Masters Dissertation International Development Sanitation Environments Papua New Guinea Wastewater Treatment Processes James Wicken Effectiveness of a sanitation marketing approach in rural Papua New Guinea: The ATProjects Round Loo programme
description	This research project identifies core components of a sanitation marketing approach and lessons learnt from international experiences. These are used to assess the effectiveness of the Round Loo sanitation marketing programme implemented by ATProjects in the Eastern Highlands of Papua New Guinea. The case study employs research workshops, semi-structured interviews and direct observation of the installed products. The research finds that a number of the components of a sanitation marketing programme are in place and those yet to be implemented are formative research, a marketing plan and political engagement. Similarly the Round Loo programme follows some but not all of the international lessons. The main strength of the programme is the diversity of skills within the team, covering product design and promotional material development. Areas for further strengthening include identifying business-oriented sales outlets, removing the hardware subsidy, increasing the number of products and building feedback loops to understand customer’s experiences.
format	Default Thesis
author	James Wicken
author_facet	James Wicken
author_sort	James Wicken (7230746)
title	Effectiveness of a sanitation marketing approach in rural Papua New Guinea: The ATProjects Round Loo programme
title_short	Effectiveness of a sanitation marketing approach in rural Papua New Guinea: The ATProjects Round Loo programme
title_full	Effectiveness of a sanitation marketing approach in rural Papua New Guinea: The ATProjects Round Loo programme
title_fullStr	Effectiveness of a sanitation marketing approach in rural Papua New Guinea: The ATProjects Round Loo programme
title_full_unstemmed	Effectiveness of a sanitation marketing approach in rural Papua New Guinea: The ATProjects Round Loo programme
title_sort	effectiveness of a sanitation marketing approach in rural papua new guinea: the atprojects round loo programme
publishDate	2020
url	https://dx.doi.org/10.17028/rd.lboro.13072031.v1
_version_	1797368765096132608

Effectiveness of a sanitation marketing approach in rural Papua New Guinea: The ATProjects Round Loo programme

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