Flexibility in marketing & sales interfacing processes
Preliminary insights in the marketing literature indicate that flexibility is important in marketing and sales processes and interaction. However, to date marketing and sales management literature lacks an understanding of what flexibility in marketing-sales interfaces looks like, its potential orga...
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Main Authors: | , , , |
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Format: | Default Article |
Published: |
2020
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Subjects: | |
Online Access: | https://hdl.handle.net/2134/12927341.v1 |
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