Flexibility in marketing & sales interfacing processes

Preliminary insights in the marketing literature indicate that flexibility is important in marketing and sales processes and interaction. However, to date marketing and sales management literature lacks an understanding of what flexibility in marketing-sales interfaces looks like, its potential orga...

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Bibliographic Details
Main Authors: Belinda Dewsnap, Milena Micevski, John Cadogan, Selma Kadic-Maglajlic
Format: Default Article
Published: 2020
Online Access:https://hdl.handle.net/2134/12927341.v1
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