How to design fashion retail’s virtual reality platforms

PurposeHigh-street fashion retail faces an uncertain future because of fluctuating consumer shopping habits. To revive fashion retailers, adopting disruptive technologies such as virtual reality (VR) becomes important to offer highly valued consumer experiences. Yet v-commerce designers still lack s...

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Bibliographic Details
Main Authors: Liangchao Xue, Christopher J. Parker, Cathryn Hart
Format: Default Article
Published: 2020
Subjects:
UX
Online Access:https://hdl.handle.net/2134/12315311.v1
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