How to design effective AR retail apps [Abstract]
Fashion retailers are struggling to retain consumers in physical stores. Despite e-Commerce's growth, retailers still require physical stores to maintain brand value. High-street retailers must differentiate themselves in a crowded market through continued focus on experiential stores (Dover, 2...
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| Main Authors: | , , |
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| Format: | Default Conference proceeding |
| Published: |
2020
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| Subjects: | |
| Online Access: | https://hdl.handle.net/2134/12104037.v1 |
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