Telling stories: The role of graphic design and branding in the creation of ‘authenticity’ within food packaging
Food is increasingly sold with a story, and the majority of those writing about the branding process within industry agree that this story should be ‘authentic’; a ‘true’ representation of a brand’s value or personality. Across the broader field of branding, ‘authenticity’ has become key to a produc...
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| Format: | Default Article |
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2017
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| Online Access: | https://hdl.handle.net/2134/11973264.v1 |
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