Does non-profit brand image mean the same across cultures? An exploratory evaluation of non-profit brand image in three countries
Purpose – The current challenges international charities face with regards to their deteriorating image, as a result of recent scandals (e.g. Oxfam, Save the Children), provide the impetus for this exploratory research, where the purpose of this paper is to examine the conceptualization and dimensio...
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| Main Authors: | , , , , |
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| Format: | Default Article |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://hdl.handle.net/2134/11826861.v1 |
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