Advances in National Brand and Private Label Marketing Eighth International Conference, 2021 / edited by Francisco J. Mart�nez-L�pez, Juan Carlos G�zquez-Abad.

Advances in National Brand and Private Label Marketing Eighth International Conference, 2021 / edited by Francisco J. Mart�nez-L�pez, Juan Carlos G�zquez-Abad. Eighth International Conference, 2021 /

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Mart�nez-L�pez, Francisco J. (Editor, http://id.loc.gov/vocabulary/relators/edt), G�zquez-Abad, Juan Carlos (Editor, http://id.loc.gov/vocabulary/relators/edt)
Format: eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2021.
Edition:1st ed. 2021.
Series:Springer Proceedings in Business and Economics,
Subjects:
Branding (Marketing).
Customer relations—Management.
Consumer behavior.
Telemarketing.
Internet marketing.
Branding.
Customer Relationship Management.
Consumer Behavior .
Digital Marketing.
Online Access:https://doi.org/10.1007/978-3-030-76935-2
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https://doi.org/10.1007/978-3-030-76935-2

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Notes:
  • Springer business and management EBA August 2022.

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