Online Impulse Buying and Cognitive Dissonance Examining the Effect of Mood on Consumer Behaviour / by Giovanni Mattia, Alessio Di Leo, Ludovica Principato.

Online Impulse Buying and Cognitive Dissonance Examining the Effect of Mood on Consumer Behaviour / by Giovanni Mattia, Alessio Di Leo, Ludovica Principato. Examining the Effect of Mood on Consumer Behaviour /

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Bibliographic Details
Main Authors: Mattia, Giovanni (Author, http://id.loc.gov/vocabulary/relators/aut), Di Leo, Alessio (http://id.loc.gov/vocabulary/relators/aut), Principato, Ludovica (http://id.loc.gov/vocabulary/relators/aut)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2021.
Edition:1st ed. 2021.
Subjects:
Telemarketing.
Internet marketing.
Customer relations—Management.
Consumer behavior.
Digital Marketing.
Customer Relationship Management.
Consumer Behavior .
Online Access:https://doi.org/10.1007/978-3-030-65923-3
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https://doi.org/10.1007/978-3-030-65923-3

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Notes:
  • Springer business and management EBA August 2022.

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