Celebrating the Past and Future of Marketing and Discovery with Social Impact 2021 AMS Virtual Annual Conference and World Marketing Congress / edited by Juliann Allen, Bruna Jochims, Shuang Wu.

Celebrating the Past and Future of Marketing and Discovery with Social Impact 2021 AMS Virtual Annual Conference and World Marketing Congress / edited by Juliann Allen, Bruna Jochims, Shuang Wu. 2021 AMS Virtual Annual Conference and World Marketing Congress /

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Allen, Juliann (Editor, http://id.loc.gov/vocabulary/relators/edt), Jochims, Bruna (Editor, http://id.loc.gov/vocabulary/relators/edt), Wu, Shuang (Editor, http://id.loc.gov/vocabulary/relators/edt)
Format: eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2022.
Edition:1st ed. 2022.
Series:Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Subjects:
Marketing.
Strategic planning.
Leadership.
Consumer behavior.
Business Strategy and Leadership.
Consumer Behavior .
Online Access:https://doi.org/10.1007/978-3-030-95346-1
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https://doi.org/10.1007/978-3-030-95346-1

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