Brand Hate Navigating Consumer Negativity in the Digital World / by S. Umit Kucuk. Navigating Consumer Negativity in the Digital World /

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Bibliographic Details
Main Author:	Kucuk, S. Umit (Author, http://id.loc.gov/vocabulary/relators/aut)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019.
Edition:	2nd ed. 2019.
Subjects:	Consumer behavior. Customer relations—Management. Communication in organizations. Telemarketing. Internet marketing. Advertising media planning. Emotions. Consumer Behavior . Customer Relationship Management. Corporate Communication. Digital Marketing. Media Planning. Emotion.
Online Access:	https://doi.org/10.1007/978-3-030-00380-7
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