Brand Hate Navigating Consumer Negativity in the Digital World / by S. Umit Kucuk. Navigating Consumer Negativity in the Digital World /
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| Format: | eBook |
| Language: | English |
| Published: |
Cham :
Springer International Publishing : Imprint: Palgrave Macmillan,
2019.
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| Edition: | 2nd ed. 2019. |
| Subjects: | |
| Online Access: | https://doi.org/10.1007/978-3-030-00380-7 |
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| 020 | |a 9783030003807 |9 978-3-030-00380-7 | ||
| 100 | 1 | |a Kucuk, S. Umit. |e author. |4 aut |4 http://id.loc.gov/vocabulary/relators/aut | |
| 245 | 1 | 0 | |a Brand Hate |h [electronic resource] : |b Navigating Consumer Negativity in the Digital World / |c by S. Umit Kucuk. |
| 250 | |a 2nd ed. 2019. | ||
| 264 | 1 | |a Cham : |b Springer International Publishing : |b Imprint: Palgrave Macmillan, |c 2019. | |
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| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Customer relations—Management. | |
| 650 | 0 | |a Communication in organizations. | |
| 650 | 0 | |a Telemarketing. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Advertising media planning. | |
| 650 | 0 | |a Emotions. | |
| 650 | 1 | 4 | |a Consumer Behavior . |
| 650 | 2 | 4 | |a Customer Relationship Management. |
| 650 | 2 | 4 | |a Corporate Communication. |
| 650 | 2 | 4 | |a Digital Marketing. |
| 650 | 2 | 4 | |a Media Planning. |
| 650 | 2 | 4 | |a Emotion. |
| 710 | 2 | |a SpringerLink (Online service) | |
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| 856 | 4 | 0 | |u https://doi.org/10.1007/978-3-030-00380-7 |
| 300 | |a 1 online resource. | ||
| 500 | |a Springer business and management EBA August 2022. | ||
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| 952 | |0 0 |1 0 |4 0 |7 0 |9 924787 |a ONLINE |b ONLINE |c EB |d 2022-08-19 |l 0 |r 2022-08-19 |w 2022-08-19 |y ONLINE |z Springer business and management EBA August 2022. | ||