Brand Hate Navigating Consumer Negativity in the Digital World / by S. Umit Kucuk.

Brand Hate Navigating Consumer Negativity in the Digital World / by S. Umit Kucuk. Navigating Consumer Negativity in the Digital World /

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Bibliographic Details
Main Author: Kucuk, S. Umit (Author, http://id.loc.gov/vocabulary/relators/aut)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019.
Edition:2nd ed. 2019.
Subjects:
Consumer behavior.
Customer relations—Management.
Communication in organizations.
Telemarketing.
Internet marketing.
Advertising media planning.
Emotions.
Consumer Behavior .
Customer Relationship Management.
Corporate Communication.
Digital Marketing.
Media Planning.
Emotion.
Online Access:https://doi.org/10.1007/978-3-030-00380-7
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Description
Item Description:Springer business and management EBA August 2022.
Physical Description:1 online resource.
ISBN:9783030003807
DOI:10.1007/978-3-030-00380-7
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