Finding New Ways to Engage and Satisfy Global Customers Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / edited by Patricia Rossi, Nina Krey.

Finding New Ways to Engage and Satisfy Global Customers Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / edited by Patricia Rossi, Nina Krey. Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) /

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Rossi, Patricia (Editor, http://id.loc.gov/vocabulary/relators/edt), Krey, Nina (Editor, http://id.loc.gov/vocabulary/relators/edt)
Format: eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2019.
Edition:1st ed. 2019.
Series:Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Subjects:
Consumer behavior.
Customer relations—Management.
Telemarketing.
Internet marketing.
Consumer Behavior .
Customer Relationship Management.
Digital Marketing.
Online Access:https://doi.org/10.1007/978-3-030-02568-7
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https://doi.org/10.1007/978-3-030-02568-7

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Notes:
  • Springer business and management EBA August 2022.

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