International marketing strategy : analysis, development and implementation.

International marketing strategy : analysis, development and implementation. analysis, development and implementation.

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Bibliographic Details
Main Authors: Doole, Isobel, 1954- (Author), Lowe, Robin, 1945- (Author), Kenyon, Alexandra J., 1966- (Author)
Format: Book
Language:English
Published: Australia : Cengage, [2022]
Edition:Ninth edition /
Subjects:
Export marketing > Management.
Export marketing > Management > Case studies.
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