International marketing strategy : analysis, development and implementation. analysis, development and implementation.
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Australia :
Cengage,
[2022]
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| Edition: | Ninth edition / |
| Subjects: | |
| Tags: |
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| Item Description: | Previous edition: 2019. |
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| Physical Description: | xxv, 511 pages : illustrations (black and white, and colour) ; 26 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781473778696 1473778697 |