Taking brand initiative how companies can align strategy, culture, and identity through corporate branding / Mary Jo Hatch, Majken Schultz. how companies can align strategy, culture, and identity through corporate branding /
Saved in:
Main Author: | Hatch, Mary Jo |
---|---|
Other Authors: | Schultz, Majken |
Format: | eBook |
Language: | English |
Published: |
San Francisco, Calif. :
Jossey-Bass,
2008.
|
Subjects: | |
Online Access: | https://ebookcentral.proquest.com/lib/lboro/detail.action?docID=333807 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding / Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins.
by: Hatch, Mary Jo
Published: (2008) -
The corporate brand / Nicholas Ind.
by: Ind, Nicholas
Published: (1997) -
The Philosophy of branding : great philosophers think brands /.
by: Braun, Thom
Published: (2004) -
Just good business : the strategic guide to aligning corporate responsibility and brand / by Kellie A. McElhaney.
by: McElhaney, Kellie A., 1966-
Published: (2008) -
Passion branding : harnessing the power of emotion to build strong brands/ Neill Duffy with Jo Hooper.
by: Duffy, Neill
Published: (2003)