Taking brand initiative how companies can align strategy, culture, and identity through corporate branding / Mary Jo Hatch, Majken Schultz.

Taking brand initiative how companies can align strategy, culture, and identity through corporate branding / Mary Jo Hatch, Majken Schultz. how companies can align strategy, culture, and identity through corporate branding /

Show all versions (2)
Saved in:
Bibliographic Details
Main Author: Hatch, Mary Jo
Other Authors: Schultz, Majken
Format: eBook
Language:English
Published: San Francisco, Calif. : Jossey-Bass, 2008.
Subjects:
Business names.
Corporate image.
Online Access:https://ebookcentral.proquest.com/lib/lboro/detail.action?docID=333807
Tags: Add Tag
No Tags, Be the first to tag this record!
LEADER 01203nam a2200289 4500
001 20115172
003 UkMaC
005 20220111165641.0
007 cr
008 071212s2008 caua sb 001 0 eng d
020 |a 9780470245361  |q (e-book) 
020 |a 0470245360 (ebook) 
082 0 4 |a 658.045 
100 1 |a Hatch, Mary Jo. 
245 1 0 |a Taking brand initiative   |h [electronic resource] :  |b how companies can align strategy, culture, and identity through corporate branding /  |c Mary Jo Hatch, Majken Schultz. 
264 1 |a San Francisco, Calif. :  |b Jossey-Bass,  |c 2008. 
300 |a xix, 266 p. :  |b ill. 
504 |a Includes bibliographical references and index. 
530 |a Also available in printed form. 
533 |a Electronic reproduction.  |c Dawson Books.  |n Mode of access: World Wide Web. 
650 0 |a Business names. 
650 0 |a Corporate image. 
700 1 |a Schultz, Majken. 
776 0 |c Hardback  |z 9780787998301. 
856 4 0 |u https://ebookcentral.proquest.com/lib/lboro/detail.action?docID=333807 
952 |0 0  |1 0  |2 ddc  |4 0  |7 0  |9 912754  |a ONLINE  |b ONLINE  |c EB  |d 2022-01-13  |e 1102  |g 43.45  |r 2022-01-13  |v 47.23  |w 2022-01-13  |y ONLINE  |z Proquest Ebook Central, Unlimited access ebook 
999 |c 567604  |d 567604 

Similar Items