Experience marketing concepts, frameworks and consumer insights / Bernd Schmitt. concepts, frameworks and consumer insights /
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| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Published: |
Hanover :
Now Publishers,
2011.
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| Series: | Foundations and Trends in Marketing
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| Subjects: | |
| Online Access: | https://ebookcentral.proquest.com/lib/lboro/detail.action?docID=3383785 |
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https://ebookcentral.proquest.com/lib/lboro/detail.action?docID=3383785Online Resource - Electronic book
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