Brand society how brands transform management and lifestyle / Martin Kornberger.

Brand society how brands transform management and lifestyle / Martin Kornberger. how brands transform management and lifestyle /

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Bibliographic Details
Main Author: Kornberger, Martin
Format: eBook
Language:English
Published: Cambridge : Cambridge University Press, 2010.
Subjects:
Brand name products.
Brand name products > Management.
Popular culture.
Online Access:http://dx.doi.org/10.1017/CBO9780511802881
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Description
Physical Description:1 online resource (330 p.) : digital, PDF file(s).
ISBN:9780511802881 (ebook)

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